The Daily Grind Cafe
Objective
The primary objective was to transform The Daily Grind Café’s neglected social media presence into a vibrant digital storefront that accurately reflected their in-store excellence. The goal was to build an engaged online community, increase brand awareness in the local area, and ultimately drive consistent foot traffic and sales.
The Problem
The Daily Grind Café was a beloved local spot known for its exceptional coffee, but their digital presence was failing them. The owner, busy with day-to-day operations, couldn’t dedicate the necessary time, leading to several key challenges:
1. Inconsistent and Sporadic Posting
Their social media feed looked abandoned, with content being published erratically and sometimes going weeks without an update.
2. Low-Quality Visuals
Photos were often dark, unappetizing, and taken on a phone without proper lighting, failing to capture the quality of their products or the cozy ambiance of the café.
3. Zero Community Engagement
Customer comments were left unanswered and DMs were ignored, creating a one-way communication channel that alienated their audience and missed opportunities to build loyalty.
4. Stagnant Growth & Poor Reach
Their follower count had hit a plateau, and their posts weren’t reaching new potential customers within their own neighborhood.
The Solution
Social Monk implemented a 90-day social media management plan focused on:
1. Developing a clear content strategy and brand voice.
2. Creating a bank of professional photos and videos.
3. Implementing a consistent posting schedule (5 posts/week + daily Stories).
5. Running a targeted local ad campaign to drive sales.
4. Managing all community engagement and responding to DMs.
The Results
Our strategy delivered significant growth and measurable business outcomes in just 90 days:
01
450% Increase in Post Engagement
02
70% Growth in Local Followers (+1,200)
03
300% Increase in Monthly Reach
04
200+ In-store offer redemptions from a single ad campaign
Ready To Transform
Your Brand?
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud laboris.