Prestige Properties Delhi
Objective
To transform their social media from a simple listing board into a powerful lead-generation tool and establish them as the go-to real estate experts for South Delhi.
The Problem
Prestige Properties had a social media presence but was failing to connect with serious buyers and sellers. Their feed was a monotonous stream of property listings with stock descriptions. Key issues included:
1. Generic content that failed to build trust or authority.
2. Inconsistent posting and zero engagement with their audience.
3. No strategy to capture or nurture leads from social media.
4. Inability to stand out in Delhi’s hyper-competitive real estate market.
Our Solution
Social Monk implemented a hyper-local social media marketing strategy focused on value, trust, and lead generation:
1. Content Pillars
Shifted focus to “Neighborhood Guides,” “Home Buyer Tips,” and “Agent Spotlight” videos to build authority.
2. High-Quality Video Tours
Created professional, engaging Reel-style video tours for each high-value property.
3. Lead Generation Ads
Ran targeted Facebook and Instagram ad campaigns offering a “Free Guide to Investing in South Delhi Real Estate” to capture high-intent leads.
4. Community Engagement
Hosted weekly “Ask an Agent” live Q&A sessions on Instagram to answer audience questions directly.
The Results
Our data-driven strategy repositioned Prestige Properties as a market leader and delivered significant business growth in just 3 months:
01
40+ High-Quality Buyer Leads Generated Per Month
02
500% Increase in Engagement on property posts
03
3,500+ New, Geo-Targeted Followers in South Delhi
04
15 Property Viewings Scheduled directly from social media leads
Ready To Transform
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